On July the 17th, Birdies recently had the honour of being featured on SAUMA HD Radio, a vibrant broadcasting platform based in Braamfontein that celebrates community voices through engaging conversations, quality content, and great music.

During the interview, Sherry, the founder of Birdies, shared the inspiring story behind the brand — how it began as a heartfelt vision to bring wholesome, artisanal meals to busy families, while empowering local, women-led businesses along the way.

Sherry spoke passionately about Birdies’ mission to bring people together around delicious, home-crafted food, and highlighted some of her personal favourites from the range — from the comforting Spinach & Feta Chicken Roll to the creamy Mustard, Apple & Ginger Pork Roll.

The conversation beautifully captured the spirit of Birdies: a brand built on purpose, passion, and community — reminding listeners that food has the power to nourish both body and soul.